Friday, December 5, 2008

Reaching Out to Millions

Editor's Note: This started as a response to a reader's question, but it really deserves to be a post of its own.

Reader's Question: "No doubt it is exciting to have Pro-Life legislation bode so well. But what is CRTL doing to tell the millions. What are they doing to educate people about abortion itself."

CRTLBlog's Response:

Thanks again for your question - it's an important one, and fortunately I have a good answer!

First, it's important to note that CRTL and its partner organization American Right to Life (ARTL) are both working actively to change the direction and focus of other pro-life groups and voices so that THEIR outreach harmonizes with our message. That helps us reach millions as effectively as using our own voice.

That message, first and foremost, differs from most prominent pro-life groups in two primary ways: 1) rejection of the "regulation" mentality, and promotion of "personhood" or "life at conception" as the gold standard we should be pushing for, and 2) that if we're not using every opportunity we're in the news, or in the public eye, to promote the concept of a God-given Right to Life from fertilization (conception) to natural death, then we're really not leaving the right impression on the public, and therefore we're not being effective in our messaging. We say what we mean, say what we want, and we're frank and sincere about it -- I believe most open minded people respect that.

This difference of opinion between us and those other organizations is NOT because we are petty, or have a "my way or the highway" attitude -- it's because of a strong personal conviction within each of us that 1) the regulation strategy almost all of us pushed at one time has failed, and 2) THIS is the new direction which holds the MOST promise for ending abortion sooner, rather than later.

Now, having said all that first, let me tell you how CRTL and ARTL are reaching millions with this very message about the God-given Right to Life:

1) Our past president (ARTL's current president) Brian Rohrbough had a 90 second pro-life monologue broadcast by CBS during prime-time thanks to the (unwitting) cooperation of Katie Couric (clip located here). That broadcast reached hundreds of thousands, or perhaps a million people just by itself.

2) The world-record-breaking sign "Destroys uNborn Children" (DNC) which was erected on a mountain within sight of Denver during the Democratic National Convention received press nationwide (including a press release which explained "Personhood" and the God-given Right), in a thousand locations, before millions, and even reached the British media.

3) CRTL has had at dozens of opportunities to reach the public nationwide through various press releases or events we've presented. Our spokespeople have been on radio and TV on a regular basis (several times a year), often for long radio interviews, and even some long TV interviews. We take these opportunities to speak the the nation very seriously, because that's how we can change peoples' hearts and minds.

4) The Amendment 48 Personhood campaign here in Colorado not only received nationwide press in Newsweek (long article), and all major networks, but also presented the concept of Life at Conception to the full Colorado electorate of millions of people.

5) As CRTL gains prominence, we will have more funding (donations encouraged!) to spread the word to all of Colorado through news events and paid media like mailings and radio and TV ads (all of which we've already tried in Colorado, and some other locations).

The more CRTL speaks to Colorado, the world, and even to pro-lifers, the closer we get to transforming the whole pro-life vs. abortion debate nationwide. We've seen some amazing progress already, and I'm sure there will be more as we go on.


1 comment:

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